Course for Entrepreneurs VIII

Business Techniques – Promote on Social Media

Electric vehicles in general

Knowing how to use the power of social networks is a main key to achieving success in the short term, as it allows us to extend and make ourselves known worldwide in real time.

In other chapters of the course, we have already talked about how to get clients and sub-entrepreneurs in the DR, and this time, we are going to teach you how to sell.

The examples are with an “Electric Skateboard”, but you can do it with electric motorcycles, electric bicycles and different models of them. The important thing is that you have a base and add your own ingredients.

Promoting products on social media can be highly effective if done strategically. Here are some specific strategies for promoting electric skateboards on social media:

1. Create engaging visual content: Electric skateboards are visually appealing products. Post high-quality photos and videos showcasing the features and performance of electric skateboards. Make sure images and videos are clear and well-lit to grab your audience’s attention.
2. Use relevant hashtags: Research and use popular and relevant hashtags in your posts so that your content is discovered by people interested in electric skateboards. Some examples could be #patinetaselectricas, #movilidadelectrica, #skateelectrico, among others.
3. Create contests and sweepstakes: Organize contests or giveaways on your social networks where participants have the opportunity to win an electric skateboard or receive discounts on the purchase. This can generate engagement, increase your reach, and create a sense of urgency among your followers.
4. Post reviews and testimonials: Share positive reviews from satisfied customers who have purchased and used the electric skateboards you’re promoting. This will help build trust with your audience and can influence their purchase decision.
5. Collaborate with influencers: Work with relevant influencers in your niche who have followers interested in electric skateboards. You can send them products to try and share their experiences with their audience. Make sure they clearly disclose their collaborative relationship.
6. Make use of Stories and Reels: Use the Stories and Reels features on platforms like Instagram to create more dynamic and ephemeral content. You can share behind-the-scenes, quick tutorials, or just show how electric skateboards integrate into everyday life.
7. Encourage participation: Post content that invites your followers to participate, such as polls, Q&A, or challenges related to electric skateboards. This can help increase interaction and engagement with your audience.
8. Keep a consistent frequency: Regularly post content related to electric skateboards to keep your audience engaged and keep your brand on their radar. However, make sure you don’t overcrowd your feed with direct sales posts.
9. Harness the power of live video: Use platforms like Instagram Live, Facebook Live, or YouTube Live to perform real-time demonstrations of electric skateboards. This allows your audience to ask questions live and get immediate answers, which can increase confidence in the product.
10. Create user-generated content: Encourage your customers to share their own photos and videos using the electric skateboards they’ve purchased. Highlight this content on your social media to show your customers’ satisfaction and encourage interaction with your brand.
11. Bet on paid advertising: Use paid social media advertising to expand the reach of your posts and reach a wider audience. You can create targeted ads that promote your discount coupons or highlight key features of the electric skateboards you’re selling.
12. Implement retargeting: Use Facebook’s tracking pixel or other conversion tracking tools to retarget people who have visited your website but haven’t made a purchase. Showing them ads for the electric skateboards they’ve been viewing can remind them of the offer and encourage them to complete the purchase.
13. Create tutorials and user guides: Produce practical content that shows your followers how to properly use electric skateboards, how to keep them in good shape, and how to get the most out of them. This can help clear up doubts and increase confidence in the product.
14. Collaborate with complementary brands: Look for partnerships with brands that offer complementary products or services to electric skateboards, such as safety helmets, outdoor sports accessories, or sportswear. Together, you can create cross-promotional campaigns that benefit both brands and expand your audience’s reach.
15. Offer educational content: Create posts that educate your audience about the features, benefits, and uses of electric skateboards. You can share safety tips, maintenance guides, or explain how to choose the right model according to each person’s needs.

By combining these strategies and tailoring them to the specific platforms you’re active on, you’ll be able to effectively promote electric skateboards on social media and reach a wider audience. Always remember to monitor the performance of your posts and adjust your strategy as needed.

You’ll be able to create a strong social media presence and effectively promote electric skateboards, attracting potential buyers and generating more sales.

Example for Facebook

Here’s an example of how you might structure a Facebook post to promote electric skateboards:

Title: Discover the freedom of movement with our electric skateboards!

Text: Are you looking for a fun and sustainable way to get around the city? Our electric skateboards are the perfect solution! With a top speed of 115 km/h and a range of up to 60 km per charge, you can travel your daily commute in total comfort and style.

In addition, our electric skateboards are easy to use and perfect for users of all ages. From college students to professionals looking for an alternative to public transportation, our electric skateboards are the ideal choice for all lifestyles.

And best of all, you can now get an exclusive 10% discount by using my coupon code “MYCODE10” on your purchase! Don’t miss the opportunity to experience the freedom of movement with SANSA Energy’s electric skateboards.

Do you have any questions about our products? Leave us a comment or send us a message and we’ll be happy to help!

Image: Attach a high-quality image showing a person using one of the electric skateboards you’re promoting. Make sure the image is eye-catching and reflects the active, modern lifestyle that the product represents.

Call to Action (CTA): Include a clear CTA at the end of the post, such as “Buy Now” or “Find Out More,” accompanied by your direct entrepreneur link to the SANSA Energy online store page where users can learn more and make a purchase.

Remember to tailor the content to your target audience and the specific products you’re promoting. It’s also important to monitor the performance of your posts and adjust your strategy based on the results obtained.

Example for Twitter

Here’s an example of how you might structure a tweet to promote electric skateboards on Twitter:

Text: Ready to give your daily commute a boost? Discover the freedom to move with our electric skateboards. Speed, style and sustainability all in one! Plus, get a 10% discount with MY code “MYCODE10“. Don’t miss this opportunity! #ElectricScooters #SustainableMobility

Image: Attach an eye-catching image showing one of the electric skateboards you’re promoting in action. You can use high-quality images that highlight the features and style of the product.

Call to Action (CTA): End the tweet with a clear CTA, such as “Buy now” or “Find out more,” accompanied by a short entrepreneur link that directs users to the SANSA Energy store page where they can learn more and make a purchase.

Remember to use relevant hashtags such as #ElectricScooters, #SustainableMobility, #Discount, etc., to increase the visibility of your tweet among users interested in these topics. And as always, tailor the content based on your target audience and the specific products you’re promoting.

Example for Instagram

Here’s an example of how you might structure an Instagram post to promote electric skateboards:

Text: Experience the freedom of moving with our electric skateboards. Whether it’s for commuting or exploring the city, our electric skateboards will take you wherever you want to go in style and comfort. Discover a new form of sustainable mobility! Also, get 10% off your purchase using my code “MYCODE10“. Don’t miss this opportunity! #ElectricScooters #SustainableMobility #Discount

Image: Attach an eye-catching image showing one of the electric skateboards you’re promoting in an urban or natural setting. Make sure the image is high-quality and reflects the active, modern lifestyle that the product represents.

Call to Action (CTA): End the post with a clear CTA, such as “Buy now” or “Find out more,” accompanied by a short link that directs users to your online store page where they can learn more and make a purchase.

Remember to use relevant emojis and hashtags to increase visibility and engagement with your post. You can also tag influencers or accounts related to active lifestyle and sustainable mobility to expand your reach. And as always, tailor the content based on your target audience and the specific products you’re promoting.

Example for LinkedIn

Here’s an example of how you might structure a LinkedIn post to promote electric scooters:

Text: Looking for an innovative and sustainable way to get around the city? Our electric skateboards are the answer! With speeds of up to 115 km/h and a range of up to 60 km per charge, our electric skateboards offer an efficient solution for your urban commutes. Whether you’re a busy professional or a student on the go, our electric skateboards will help you get to your destination in style and comfort. In addition, you can now enjoy an exclusive 10% discount using my code “MYCODE10“. Don’t miss out on this opportunity to improve your mobility in a sustainable way!

#ElectricSkateboards #UrbanMobility #Sustainability

Image: Attach a professional image showing one of the electric skateboards you’re promoting, preferably in an urban setting or in use by a user. Make sure the image is of high quality and reflects the professionalism of your brand.

Call to Action (CTA): End the post with a clear CTA, such as “Learn more” or “Buy now,” and provide a direct entrepreneur link from you to the SANSA Energy online store page where users can get more details about electric skateboards and make a purchase.

Remember to tailor the tone and content of the post based on LinkedIn’s professional audience. It’s also important to maintain a focus on the practical and professional benefits of electric skateboards, such as commuting efficiency and environmental sustainability

Example for YouTube

Here’s an example of how you could structure a video to promote electric skateboards on YouTube:

Video Title:

Discover the freedom to move with SANSA Energy’s electric skateboards | Exclusive offer!

Video Description: In this video, we introduce you to our amazing electric skateboards, designed to give you a convenient, fun and sustainable way to get around the city. From their top speed of 115 km/h to their range of up to 60 km per charge, our electric skateboards are the perfect choice for your daily commute. Also, don’t miss out on our exclusive 10% off offer by using my code “MYCODE10” on your purchase! Find out more on our website through this link (yours as an entrepreneur). #ElectricSkateboards #UrbanMobility #Sustainability #SpecialOffer

Video Content Ideas:

1. Introduction: Greet your viewers and introduce the topic of the video: SANSA Energy’s electric skateboards and the special offer available with your coupon.
2. Product Show: It showcases different models of electric skateboards that you offer, highlighting their key features, such as speed, range, and design.
3. Customer Testimonials: Include testimonials from satisfied customers who have used your electric skateboards and share their positive experience.
4. Special Offer: Explain the exclusive 10% off offer using your code “MYCODE10” and how viewers can take advantage of it.
5. Call to Action (CTA): Invite viewers to learn more and make a purchase by visiting your website and using the link provided in the video description (your entrepreneur link).
6. Farewell: Thank viewers for watching the video and remind them to keep an eye out for future content and special offers.

Video Editing: Use dynamic editing that keeps the viewer engaged. Add appropriate background music and animated graphics to highlight the features and special offer.

Video Thumbnail: Create an attractive thumbnail that shows an image of an electric skateboard in action and highlights the special offer of 10% off.

Remember to keep your video content informative, entertaining, and relevant to your target audience. It’s also important to make sure the video is optimized for SEO, using relevant keywords in the title, description, and tags to increase its visibility on YouTube.

An example for VK

Here’s an example of how you might structure a post on VK (Vkontakte) to promote electric skateboards:

Text: Discover a new form of mobility with our electric skateboards! Designed to give you comfort, style and sustainability on your urban journey. With speeds of up to 115 km/h and a range of up to 60 km per charge, SANSA Energy’s electric skateboards are the perfect choice for those looking for a practical and eco-friendly alternative. Plus, get an exclusive 10% discount with my code “MYCODE10” on your purchase! Don’t miss the opportunity to improve your mobility with us.

#ElectricScooters #UrbanMobility #Discount

Image: Attach an eye-catching image showing one of the electric skateboards you’re promoting in use in an urban setting. Make sure the image is of high quality and reflects the active, modern lifestyle that the product represents.

Call to Action (CTA): End the post with a clear CTA, such as “Buy now” or “Find out more,” accompanied by a short link (from your entrepreneur account) that directs users to SANSA Energy’s online store page where they can learn more and make a purchase.

Remember to tailor the content according to your target audience on VK and use relevant hashtags to increase the visibility of your post among users interested in electric skateboards and urban mobility. You can also take advantage of VK’s additional features, such as polls or questions, to engage with your audience and get feedback on your products.

By WhatsApp

Here’s an example of how you could structure a message to promote electric skateboards via WhatsApp:

Message: Hello [Name]! Did you know that now at SANSA Energy we offer amazing electric skateboards that can make your daily commute easier? With speeds of up to 115 km/h and a range of up to 60 km per charge, our electric skateboards are perfect for getting around town quickly and sustainably.

In addition, as a preferred friend, we offer you an exclusive 10% discount on your purchase using my code “MYCODE10“. Don’t miss this opportunity to improve your mobility with us!

If you are interested in learning more or making a purchase, please do not hesitate to contact me. I’ll be happy to help you!

Remember to personalize the message with the recipient’s name and adapt the tone according to your relationship with them. You can also attach an image of the electric skateboard to make the message more visual and appealing. And of course, make sure you comply with privacy regulations and laws when sending promotional messages via WhatsApp.

By Telegram

Here’s an example of how you could structure a message to promote SANSA Energy’s electric skateboards via Telegram:

Message: Hello [Name]! Are you looking for a fast, fun and sustainable way to get around the city? Our electric skateboards are the perfect solution for you!

With speeds of up to 115 km/h and a range of up to 60 km per charge, our electric skateboards will allow you to get where you need to go efficiently and in style.

And best of all, as a member of our community, you have access to an exclusive 10% discount on your purchase using my code “MYCODE10“.

Interested in learning more? Feel free to send me a message for more information or to place your order. I’m here to help!

Remember to personalize the message with the recipient’s name to make it more personal and adapt it according to the relationship you have with them. In addition, you can attach additional images or links to provide more information about SANSA Energy’s electric skateboards.

Good luck!!